59
concrete
Launch itA $1.0M/yr market growing +56.9% this quarter with returns at 1.2% — clears our launch bar.
Avg price
Great$49.14avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 644K searches
Growth
Good+56.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,686.04avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad$6.63–$765.59cheapest to priciest tracked listing — scored on the share inside $15–$100