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colored light bulbs outdoor
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$6.90–$29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,064avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 29K searches