49
cold chisel
Skip itSoft demand (-6.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Great$5.90–$46.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good985avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$120K$120K/yr · 83K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.4%90-day search growth — must beat 0% to launch