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cobra fire blanket
Skip itSoft demand (-80.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.42avg listing price — sweet spot $15–$100
Price range
Great$13.21–$57.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$254K$254K/yr · 65K searches
Review moat
Bad9,718.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-80.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand