53
closet lights
Worth a lookShows a sweet-spot price point ($20.07 avg), but a small market ($63K/yr) keeps it on the watch list.
Avg price
Great$20.07avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Great$7.26–$38.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,058.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 81K searches
Signals No Dominant Brand