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Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.01avg listing price — sweet spot $15–$100
Price range
Great$9.85–$35.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good705.72avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$90K$90K/yr · 79K searches
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Returns