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christmas porch lights
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Price range
Good$7.50–$27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,125.6avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 88K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand