39
christmas light bulbs
Skip itSoft demand (-39.4% this quarter) — this niche doesn't clear our bar today.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,316.28avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$162K$162K/yr · 549K searches
Price range
Okay$6.14–$19.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-39.4%90-day search growth — must beat 0% to launch
Signals High Returns