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Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-95.3% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Market size
Good$500K$500K/yr · 1.3M searches
Price range
Good$4.16–$29.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,694.94avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-95.3%90-day search growth — must beat 0% to launch