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chinese new year 2024
Skip itSoft demand (-96.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great242.69avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Price range
Good$4.16–$29.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$213K$213K/yr · 903K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-96.0%90-day search growth — must beat 0% to launch