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chiefs neon sign
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible82.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great$55.87avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Good+47.2%90-day search growth — must beat 0% to launch
Price range
Okay$28.48–$180.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$20K$20K/yr · 16K searches
Brand share
Bad98%top-5 brand share — brand-locked demand