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ceiling fan light kit

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Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 24Growth 25Conversion 9Competition 88Returns 11Price range 87Avg price 95Brand share 54Review moat 80Quality gap 75

Avg price

Incredible$39.63

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$6.51–$92.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great391.65

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Market size

Bad$98K

$98K/yr · 362K searches

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

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