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carpet knife
Worth a lookShows low returns (1.0%), but a concentrated shelf (top 5 take 67% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.10avg listing price — sweet spot $15–$100
Price range
Good$7.46–$23.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,481.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$201K$201K/yr · 145K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse