45
carhartt high vis jacket
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.55avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,104.03avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.19–$196.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 143K searches
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale