53
carbon water filter
Worth a lookShows a sweet-spot price point ($65.30 avg), but prices mostly outside the sweet spot ($6.12–$421.20) keeps it on the watch list.
Avg price
Great$65.30avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Good$320K$320K/yr · 112K searches
Review moat
Okay3,038.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.12–$421.20cheapest to priciest tracked listing — scored on the share inside $15–$100