44
carbon felt
Skip itSoft demand (-66.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great137.3avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$5.50–$34.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad$36K$36K/yr · 73K searches
Growth
Bad-66.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand