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candles for pumpkins
Worth a lookShows demand growing >1,000% this quarter, but a small market ($29K/yr) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Incredible99.3avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.62avg listing price — sweet spot $15–$100
Price range
Incredible$16.61–$59.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 96K searches