Skip to content
46

candle warmer bulb

Skip it

Prices mostly outside the sweet spot ($4.95–$13.89) — this niche doesn't clear our bar today.

Market size 81Growth 22Conversion 100Competition 25Returns 91Price range 0Avg price 25Brand share 21Review moat 46Quality gap 23

Conversion

Incredible19.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Market size

Great$1.2M

$1.2M/yr · 668K searches

Review moat

Okay1,934.77

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Avg price

Okay$8.87

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Price range

Bad$4.95–$13.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Products