47
calidad tools
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.29avg listing price — sweet spot $15–$100
Price range
Good$2.17–$44.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,078.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$28K$28K/yr · 11K searches