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bypass door hardware
Skip itSoft demand (-4.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good712.97avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.27–$26.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$181K$181K/yr · 249K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-4.5%90-day search growth — must beat 0% to launch