48
button lights
Skip itA deep review moat (11,228 avg reviews) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$6.64–$22.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Market size
Okay$180K$180K/yr · 324K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,227.67avg incumbent reviews — the moat a new listing must climb