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butterfly birthday decorations
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-2.5% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$618K$618K/yr · 1.6M searches
Avg price
Good$12.50avg listing price — sweet spot $15–$100
Price range
Good$4.00–$26.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,738.73avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality