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bungee cord
Launch itA $6.4M/yr market growing +42.4% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$6.4M$6.4M/yr · 3.5M searches
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Price range
Good$6.68–$34.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,588.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality