61
bug lights for outside
Worth a lookShows demand growing +84.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+84.9%90-day search growth — must beat 0% to launch
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good$6.04–$35.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Good$292K$292K/yr · 295K searches
Avg price
Good$12.07avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,293avg incumbent reviews — the moat a new listing must climb