59
bug light bulbs
Worth a lookShows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Great+75.0%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,550avg incumbent reviews — the moat a new listing must climb
Market size
Okay$228K$228K/yr · 249K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.22avg listing price — sweet spot $15–$100
Price range
Okay$6.04–$18.05cheapest to priciest tracked listing — scored on the share inside $15–$100