36
bubble light night light
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.47avg listing price — sweet spot $15–$100
Review moat
Good596.48avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.76–$28.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 42K searches