55
brushed nickel door knobs
Worth a lookShows a sweet-spot price point ($41.72 avg), but soft demand (-2.1% this quarter) keeps it on the watch list.
Avg price
Incredible$41.72avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$6.75–$127.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$418K$418K/yr · 274K searches
Review moat
Okay1,749.15avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.1%90-day search growth — must beat 0% to launch