47
brushed nickel door handles
Skip itSoft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$64.00avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good$13.20–$130.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good979.93avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$123K$123K/yr · 47K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Signals High Price