50
brush nickel door knobs
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$54.75avg listing price — sweet spot $15–$100
Price range
Good$7.91–$148.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,344.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$181K$181K/yr · 74K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Signals High Price