Skip to content
49

brown toilet seat

Skip it

A small market ($52K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 19Conversion 44Competition 79Returns 40Price range 95Avg price 95Brand share 46Review moat 24Quality gap 82

Avg price

Incredible$40.18

avg listing price — sweet spot $15–$100

Price range

Incredible$15.25–$77.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great36%

top-5 click share — an open shelf

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Review moat

Bad5,284.15

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Market size

Bad$52K

$52K/yr · 37K searches

Products