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brown tarp
Worth a lookShows searches that convert (10.9% search→purchase), but a deep review moat (4,064 avg reviews) keeps it on the watch list.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.27avg listing price — sweet spot $15–$100
Price range
Good$6.35–$37.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$120K$120K/yr · 60K searches
Review moat
Bad4,063.74avg incumbent reviews — the moat a new listing must climb