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51

brown extension cord

Worth a look

Shows searches that convert (12.3% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 38Growth 42Conversion 95Competition 43Returns 69Price range 63Avg price 78Brand share 61Review moat 24Quality gap 18

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.05

avg listing price — sweet spot $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$5.08–$31.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+13.3%

90-day search growth — must beat 0% to launch

Market size

Okay$189K

$189K/yr · 96K searches

Review moat

Bad5,866.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Search terms