50
brita filters 6 pack
Worth a lookShows searches that convert (12.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$25.31avg listing price — sweet spot $15–$100
Price range
Incredible$14.98–$40.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.7%90-day search growth — must beat 0% to launch
Market size
Okay$214K$214K/yr · 66K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Review moat
Bad36,482.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand