43
brick wallpaper peel and stick
Skip itSoft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$6.41–$37.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,214.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$113K$113K/yr · 572K searches
Returns
Bad6.2%return rate — above 5% kills the launch gate
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals High Returns