36
breaking bad costume
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.83avg listing price — sweet spot $15–$100
Price range
Great$8.59–$60.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good503.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 163K searches
Signals High Returns