52
brass knobs
Worth a lookShows a sweet-spot price point ($25.45 avg), but high returns (10.8%) keeps it on the watch list.
Avg price
Incredible$25.45avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great350.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$2.64–$76.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$355K$355K/yr · 802K searches
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.8%return rate — above 5% kills the launch gate