45
brass door plate
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.89avg listing price — sweet spot $15–$100
Review moat
Great175.25avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.84–$80.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 22K searches
Signals High Returns