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br40 led light bulbs
Skip itSoft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.46avg listing price — sweet spot $15–$100
Price range
Great$8.45–$73.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,294.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay$269K$269K/yr · 134K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-6.7%90-day search growth — must beat 0% to launch