34
boroux filters for berkey
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great331.29avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$159.55avg listing price — sweet spot $15–$100
Market size
Bad$67K$67K/yr · 9K searches
Price range
Bad$52.65–$357.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-37.4%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand