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boho light fixture
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great206.34avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$79.98avg listing price — sweet spot $15–$100
Market size
Good$645K$645K/yr · 1.2M searches
Price range
Okay$15.23–$213.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.4%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale