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boho lamp
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Avg price
Great$56.60avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 2.9M searches
Price range
Good$15.89–$135.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good905.95avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale