40
blue lights
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$12.30avg listing price — sweet spot $15–$100
Price range
Good$5.57–$24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,009.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 197K searches
Signals No Dominant Brand