44
blue light blocking light bulbs
Skip itSoft demand (-48.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.42avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$8.66–$41.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good520.03avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad$56K$56K/yr · 81K searches
Growth
Bad-48.5%90-day search growth — must beat 0% to launch