60
blue lamp
Launch itA $1.2M/yr market growing +7.4% this quarter with returns at 4.7% — clears our launch bar.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Avg price
Great$63.19avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 2.1M searches
Review moat
Good688.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.88–$198.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale