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Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great218avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.38avg listing price — sweet spot $15–$100
Price range
Great$4.03–$62.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$151K$151K/yr · 314K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand