48
black twine
Skip itPrices mostly outside the sweet spot ($4.41–$12.04) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+40.5%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,886.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.21avg listing price — sweet spot $15–$100
Market size
Bad$61K$61K/yr · 57K searches
Price range
Bad$4.41–$12.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand