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50

black toilet paper holder with shelf

Worth a look

Shows a sweet-spot price point ($20.54 avg), but a small market ($62K/yr) keeps it on the watch list.

Market size 15Growth 25Conversion 64Competition 80Returns 46Price range 72Avg price 89Brand share 84Review moat 45Quality gap 24

Avg price

Great$20.54

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Price range

Good$6.52–$36.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Review moat

Okay1,958.22

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$62K

$62K/yr · 53K searches

Reviews