52
black surgical masks
Worth a lookShows low returns (0.7%), but a deep review moat (30,835 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Price range
Great$6.52–$49.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 71K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Review moat
Bad30,834.75avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand