38
black strike plate
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Great444.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.91avg listing price — sweet spot $15–$100
Price range
Bad$3.21–$18.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 31K searches
Signals Low Review Barrier