45
black recessed lights
Skip itSoft demand (-9.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$74.18avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,055.92avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.67–$160.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$137K$137K/yr · 43K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Signals High Price